Austen Agency | Serving Artists

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The Best Colors for Your Brand

Potential customers form an impression within milliseconds of seeing your brand and website for the first time, and color is a huge part of that impression. The colors you select really do make a difference in website visitor bounce rates, and it’s also one of the most expensive things to change later, so choose carefully.

Fortunately, there’s lots of research and info to help you select well. You’ll want to decide on a palette of 2 - 5 colors, depending on your target customers. Start your search for the perfect color combinations for your business using the color guidelines below.

TOOLS

Adobe Color Wheel

Canva Color Palettes

Color Meanings & Symbolism

Source: Canva