Austen Agency | Serving Artists

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Marketing Assessment

Austen Agency

Are you a new or established art business that wants to make sure you’re getting the most from your website, social media, and other marketing assets? It never hurts to get a second opinion.

This isn’t friend or family member feedback … we are 100% objective and honest as to whether your current digital presence is fantastic, horrible, or anywhere in between. If you’re looking for the real deal, this is it!

OUR SERVICES

Choose between two levels: Level 1: Overview, and Level 2: In-Depth

For both levels, we’ll conduct a thorough review of your website and social media channels. We’ll also plug your website into our paid SEO tools to assess your overall score and any technical performance issues.

Deliverables for Level 1: Overview:

  • We’ll list and describe strengths and recommended changes for your website and social media channels to increase perception, performance, and sales.

  • Our Overview report typically includes 3 strengths and 10+ recommended changes.

Deliverables for Level 2: In-Depth:

  • A detailed first impression of your website as a potential customer, including brand, imagery, value proposition, calls-to-action, writing style, user experience, links, mailing list sign-up, navigation, pricing tables (if applicable), ease to achieve the main goal (purchase or otherwise).

  • First impressions of your social media channels, including brand consistency, posts, campaigns, influencers or brand ambassadors, referral and rewards programs, and overall impression of tone and CTAs.

  • First impression of public business listings (eg. Google, Yelp, etc.), including claims, reviews, and brand consistency.

  • SEO findings and Search results, including overall score, ranking for 2+ keywords/phrases, SEO impression, organic traffic results, and as compared to 3 competitors.

  • We’ll list and describe strengths and recommended changes for your website and social media channels to increase perception, performance, and sales.

  • Our In-Depth report typically includes 3 - 5 strengths and 15+ recommended changes.

The Marketing Assessment is all yours to keep. You can choose to work with us to develop goals or use the report with other providers. The PDF is delivered via email 5 business days after payment.

Prerequisites:

  • A fully designed and published website and other digital assets.

Pricing:

  • Marketing Assessments are $100 or $450.