Brand Development

Note: This service is most often used by new galleries, art education centers, and artists that wish to establish a brand name and presence for their dimensional, patterned work (typically glasswork or pottery). However, it can be helpful to any artist looking to create a cohesive online presence. Schedule a free consultation to explore this service.

Consumers make decisions about your business within seconds of seeing your brand components and website, so it’s important to get it right.

Your brand is the visual impression and personality of your art business. It’s the connection your customers feel to what your art business has to offer. It’s how you can solve your customer’s problem. Your brand also helps differentiate you from your competitors.

Of course, the quality of your art or service is incredibly important, too. If you don’t deliver, all of the best brand work in the world won’t matter. But first, you have to get people to your sites and get them to stay.

Plenty of studies show that potential consumers instantly turn away from companies that have a choppy (or non-existent) approach to their branding, including an unclear value proposition. Your potential customers should see a reflection of themselves, the value you offer, and a connection to your brand right away. First impressions and brand consistency matter.

Examples of Brand Consistency Across Digital Assets:

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Our Services

This is a great service for any age business:

• If you’re brand-new, you’ll save time and money by establishing your brand up-front. It can always change and adapt as your business grows, but you’ll have a strong start and the foundational components required before building a website.

• For established businesses, most come to us suspecting that their current brand approach isn’t working for them; there either aren’t enough conversions, or there was no comprehensive strategy to begin with, and potential customers are bouncing away. A brand overhaul can help.

We offer 3 levels of service for Brand Essentials:

Brand Essentials Level 1: $700

• Envisioning Session (1 session of 60 minutes, or 2 sessions of 30 minutes)

• Follow-up Session (1 session of 30 minutes)

• List of Primary (and if applicable) Secondary Offerings (if help is needed on defining offerings, Business Consulting services will be offered)

• Main Target Audience Profile

• Three Rounds of Visual Prototype development including:

  • Logo (3+ versions, 2 orientations)

  • Tagline & Slogan (2 options)

  • First Impression imagery

  • Value Proposition copy

  • Color Palette

  • Font Mood/Personality

  • Line Preferences (sleek, wavy, exciting)

  • Icons

  • Outline of Customer Experience

  • Marketing Recommendations

  • Digital Files

Brand Essentials Level 2: $1000

Includes everything in Level 1 PLUS:

• Austen Focus Group Survey & Results, which provides objective, honest feedback from potential buyers on the Brand impression. The Focus Group is given 2 visual prototypes and gives ratings and comments on each.

  • This is the unsoftened feedback you won’t get from friends and family, and that’s why it’s the most effective.

• Pricing: $1000

Brand Essentials Level 3: $1300

Includes Levels 1 & 2 PLUS:

• Creation of a 3+ page Brand Manual (PDF)

• Brand Resources Webpage for sharing brand assets with the media or other entities (up to 4 logo files of various orientations, and up to 2 call-to-action graphics)

Prerequisites

• An idea of your Primary (and, if applicable, Secondary) Offerings.

• If you already have a website, Admin level access is needed for the Brand Resources webpage.