Marketing Essentials Packages: A Year’s Worth of 7 Must-Have Online Marketing Services
Your ideas and offerings are the heart of your business. A website is your virtual home. And good marketing creates interconnected paths that lead people to find your business, trust it, buy, and return for more.
Build and Nurture the Paths
This “path-building” is an ongoing, essential function for the entire lifespan of your business.
Piecemeal, DIY approaches or simply ignoring essential marketing is like leaving (unknown amounts of) money on the table. People turn away from businesses that appear low-activity, inconsistent, or patched-together. If you don’t have an SEO/AEO strategy, they likely won’t even find you in the first place.
A comprehensive, connected, and consistent approach to marketing builds a stronger brand, which helps attract, convert, and retain buyers.
Marketing is one of the most important investments you can make in your Business
Don’t waste time, lose opportunities, or learn the hard way. Every business needs professional marketing.
At Austen Agency, we help small business owners save time and money with our Marketing Essentials Package. It’s perfect for business owners who understand the value of professional marketing but are not yet ready to commit to the time and cost of hiring an in-house marketing team.
Partnering with Austen Agency allows you to focus on developing and leading your business while we professionally manage your marketing essentials with ease.
All services are performed in the US by our in-house team.
Who It’s For and When to Start Your Marketing Essentials Package
We work with a wide range of businesses, from new solopreneurs to established SMBs across various industries, including retail, construction, art, health & wellness, non-profit, and more.
Whether you’re pre-launch or several years in, the time to plan and implement essential marketing is now. An Austen Agency Marketing Essentials Package is a smart, cost-effective way to have a reliable, highly experienced marketing team by your side.
The 7 Services Included in All Marketing Essentials Package Levels
Our Marketing Essentials Package provides all of your foundational, interconnected marketing needs after your website is launched, including:
Strategy & Recurring Plan Review Sessions (Don’t leave things to chance; have a strategy and a plan.)
SEO/AEO Strategy (Get found online. Understand your competition. Have a strategy to improve your search/AI results ranking and increase your website’s traffic.)
Media Mentions + Cold Pitching (Strive for free media exposure to reach and help more people.)
Content Marketing (Paired with your SEO/AEO strategy, implement an ongoing stream of fresh, helpful website content tuned into strategic keywords and phrases.)
Social Media Marketing (Attract new prospects; retain buyers, and establish credibility and trust.)
Email Marketing (Build your list. Keep your business name on people’s minds. Never neglect the people who willingly subscribed and expect to hear from you.)
Technical Support Plan (Adapt to market changes. Make ongoing adjustments to your offerings and website.)
Add-On Options include Paid Ads Development and Management, Review/Reputation Feeds, Loyalty Programs, Focus Group Feedback, Printed Marketing Materials, Video Production and Editing, and more.
You do not need to be an existing Austen Agency client to sign up for a Marketing Essentials Package. If you already have a website, simply schedule your free consultation. We’ll review all of the options so that you can decide which level works best for your business. (For example, if you already have technical website support that you’re happy with, we can deduct that for custom pricing.)
Terms & Pricing
Each Marketing Essentials Package includes the 7 essential services, and we require a 1-year commitment. The total combined cost of all services for one year varies by package level. We offer 4 levels at this time:
Level 4 - Professional is an amazing plan for any serious business for under $25k/year. It’s typically used by:
Established businesses that understand the need and value of continuous marketing
Emerging businesses that are ready for extra services this level offers (such as social media moderation, not just posting, plus design work and market research)
New businesses that want to get off to a strong start
This level offers a well-rounded, professional, and responsive online marketing plan for any small business. This is the last step before hiring an in-house marketing employee, or this package can be used to supplement an in-house marketing team.
Level 3 - Growth is a great plan for under $12k/year. It’s typically used by:
Emerging (1 -2 year old) businesses that are ready for the next stage of growth, or
New businesses that want to get off to a good start
This level offers significant levels of content and outreach to feed search, AI, and social media algorithms, leading to better discovery.
Level 2 - Standard is a solid plan for under $6.5k/year. It’s typically used by:
New or Emerging (1 -2 year old) businesses that are not quite ready for growth but want to maintain a steady, standard approach to marketing while assessing next steps or refining offerings
This level offers the minimum online marketing activities that every business should have.
Level 1 - Basic is a starter plan for under $4.5k/year. It’s typically used by:
New solopreneur businesses that are just learning about marketing
Any new business that has a very limited budget
This level offers a "lights on" approach until ready for Level 2. Staying at this level for more than 1 year is not advised. If you start at this level, you can upgrade any time.
Get details on services and pricings for any level Marketing Essentials Package today by scheduling a free, zero-pressure consultation.
Are Amazing Profits Guaranteed?
Beware any marketing agency, system, or app that “guarantees” anything. The goal of marketing is to drive people to your website. This traffic and its sources can be quantified. But once someone lands on your site, they have to like and agree with what they see to convert into a buyer.
The most critical component of your business is what you’re offering to begin with. The quality, pricing, reputation, and other factors matter.
If you’re getting some traffic but not converting much, we offer an anonymous response survey for new clients only for $95. This survey will ask questions and collect feedback specific to your offerings and pricing. Compared to asking friends and family what they think, you’ll get honest feedback that you can act on.
If you’re serious about giving your small business the best chance to succeed, schedule your free, zero-pressure consultation today.
