Marketing Essentials Packages: A Year’s Worth of 7 Must-Have Online Marketing Services
Your ideas and offerings are the core of your business. Your website is its digital home, where people land, explore, and decide what you’re about. And good marketing creates the paths that guide people there, earn their trust, and keep them coming back for more. In any business, marketing should help Attract, Convert, and Retain customers or clients.
Build and Nurture the Paths
This “path-building” is an ongoing, essential function for the entire lifespan of your business.
Piecemeal, DIY approaches or simply ignoring essential marketing is like leaving (unknown amounts of) money on the table. People turn away from businesses that appear low-activity, inconsistent, or patched-together.
A comprehensive, connected, and consistent approach to marketing builds a stronger brand, which helps attract, convert, and retain buyers.
Marketing is one of the most important investments you can make in your Business
Don’t waste time, lose opportunities, or learn the hard way. Every business can benefit from professional marketing.
At Austen Agency, we help small business owners save time and money with our Marketing Essentials Package. It’s perfect for business owners who understand the value of professional marketing but are not yet ready to commit to the time and cost of hiring an in-house marketing team.
Partnering with Austen Agency allows you to focus on developing and leading your business while we professionally manage your marketing essentials with ease.
Here’s an overview of each component and why they’re essential:
Marketing Essentials Package
Everything a new business & website owner needs to get found, grow an audience, and build lasting customer relationships — all working together.
* These Convert essentials occur through Strategy Sessions and Technical Support referenced below.
Who It’s For and When to Start Your Marketing Essentials Package
We work with a wide range of businesses, from new solopreneurs to established SMBs across various industries, including retail, construction, art, health & wellness, non-profit, and more.
Whether you’re pre-launch or several years in, the time to plan and implement essential marketing is now. An Austen Agency Marketing Essentials Package is a smart, cost-effective way to have a reliable, highly experienced marketing team by your side. All services are performed in the US by our in-house team.
You do not need to be an existing Austen Agency client to get started. If you already have a website, simply schedule your free consultation. We’ll review all of the options so that you can decide which level works best for your business. (For example, if you already have technical website support that you’re happy with, we can deduct that for custom pricing.)
Terms & Pricing
A Marketing Essentials Package requires a 1-year commitment. Since a Marketing Essentials Package bundles services plus an annual term, the pricing reflects significant savings over paying for individual services. The total combined cost of all services for one year varies by package level.
We offer 4 levels at this time:
Level 4 - Professional is an amazing plan for any serious business for under $25k/year. This is the step before hiring an in-house marketing employee, or this package can be used to supplement an in-house marketing team. It’s typically used by:
Established businesses that understand the need and value of continuous marketing
Any business receiving user comments on social media and review sites that wants help with good reputation management
Emerging (1 - 3 year old) businesses that are ready for the next stage of growth
New businesses committed to the strongest start possible
This level provides a well-rounded, professional, and responsive online marketing plan for any small business.
Level 3 - Growth is a great plan for under $12k/year. It’s typically used by:
Emerging (1 - 3 year old) businesses that are ready for the next stage of growth
New businesses that want to get off to a strong start
This level provides substantial content and outreach to feed search, AI, and social media algorithms, leading to better discovery.
Level 2 - Standard is a solid plan for under $7k/year. It’s typically used by:
Newer (1 -2 year old) businesses that are not quite ready for the next level but want to have a steady, standard approach to marketing while assessing next steps or refining offerings
This level provides the minimum online marketing activities that every business should have.
Level 1 - Basic is a starter plan for under $4.5k/year. It’s typically used by:
New solopreneur business owners who are just learning about marketing
Any new business that has a very limited budget
This level provides a "lights on" approach until ready for Level 2. Staying at this level for more than 1 year is not advised. If you start at this level, you can upgrade any time.
Get details on services and pricing for any level Marketing Essentials Package today by scheduling a free, zero-pressure consultation.
Are Amazing Profits Guaranteed?
Beware any marketing agency, system, or app that “guarantees” anything. The goal of marketing is to drive people to your website. This traffic and its sources can be quantified. But once someone lands on your site, they have to like and agree with what they see to convert into a buyer.
The most critical component of your business is what you’re offering to begin with. The quality, pricing, reputation, and other factors matter.
If you’re getting some traffic but not converting much, we offer an anonymous response survey for clients. This survey will ask questions and collect feedback specific to your offerings and pricing. Compared to asking friends and family what they think, you’ll get honest feedback that you can act on.
If you’re serious about giving your small business the best chance to succeed, schedule your free, zero-pressure consultation today.
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Q: What is the Marketing Essentials Package (MEP)?
The Marketing Essentials Package is a comprehensive, year-long marketing program that bundles 7 must-have online marketing services into one cohesive plan. It's designed to help small businesses attract new customers, convert visitors into buyers, and retain loyal clients — all through a connected, consistent strategy managed by Austen Agency's in-house team.
Q: Who is the Marketing Essentials Package designed for?
The MEP is ideal for a wide range of businesses, from new solopreneurs to established small and mid-sized businesses across industries like retail, construction, health & wellness, non-profit, and more. Whether you're pre-launch or several years in, there's a package level tailored to where you are and where you want to go.
Q: What's included in the package?
Each level of our Marketing Essentials Package includes: Strategy & Recurring Plan Review Sessions, SEO/AEO Strategy, Content Marketing, Media Mentions + Cold Pitching, Social Media Marketing, Email Marketing, and Technical Support. These services are intentionally interconnected so each one amplifies the others for compounding results.
Q: What are the package levels and pricing?
There are four levels to match different stages of business growth:
Level 1 – Basic: Under $4,500/year — a "lights on" starter plan for new solopreneurs with limited budgets.
Level 2 – Standard: Under $7,000/year — a solid, steady approach for newer businesses assessing next steps.
Level 3 – Growth: Under $12,000/year — substantial content and outreach to feed search, AI, and social algorithms.
Level 4 – Professional: Under $25,000/year — a well-rounded, responsive plan for serious businesses, and a strong alternative to hiring an in-house marketing employee.
Q: Do I need to be an existing Austen Agency client to get started?
Not at all. If you already have a website, simply schedule a free consultation and we'll walk through all available options together. If you already have technical website support you're happy with, we can deduct that for custom pricing.
Q: Is there a contract or commitment required?
Yes, the Marketing Essentials Package requires a 1-year commitment. This structure ensures we can build meaningful momentum for your brand, since consistent marketing over time is what drives results. You can upgrade your package level at any time.
Q: Do you use AI?
Yes, absolutely. We call our approach AI+Craft™. AI serves as a powerful foundational tool that helps us work smarter and faster, accelerating our research, coding, and content development so that we can deliver more value, more efficiently. That efficiency translates directly back to you: better output, quicker turnaround, and stronger ROI on your marketing investment. But here's what makes the difference: AI doesn't know your business. It doesn't know your voice, your client stories, your hard-won opinions, or the nuances that make your brand truly yours. That's why we Craft and layer your unique differentiators, authentic messaging, and the brand personality that makes people choose you over the competition. AI+Craft is the best of both worlds: the efficiency of AI, elevated by the expertise and human touch your brand deserves.
Q: Can marketing results be guaranteed?
No reputable agency can guarantee specific revenue outcomes, and any that do should raise a red flag. What we can do is improve the likelihood of increased, measurable traffic to your website and build a strong, consistent brand presence. This, along with the quality of your product/service and sensible pricing, improves your odds of converting visitors into buyers. If you're getting traffic but not conversions, we offer an anonymous response survey to gather honest feedback you can act on.
Q: Are your services performed in-house or outsourced?
All services are performed in the US by Austen Agency's in-house team. You'll always know who's working on your business.
Q: Are your marketing services tax-deductible?
Marketing services are often tax-deductible as a business expense. We recommend checking with your tax professional to confirm how this applies to your specific situation.
Q: How do I get started?
The first step is a free, zero-pressure consultation. We'll review your current marketing, discuss your goals, and walk through which package level is the right fit. Schedule yours today.
