Focus Groups
Are you getting decent website traffic that’s not converting into sales? There could be many reasons for this.
A focus group, particularly in an anonymous online survey format, gives you access to exactly the kind of honest intelligence your business needs. When respondents know their answers can't be traced back to them, they tell you the truth (sometimes uncomfortably so). And that's the point.
An anonymous feedback survey asks the questions your friends won't:
Is it immediately clear what this business offers? (If the answer is "not really," that's your homepage's biggest problem.)
Are the services or products well-described? (Jargon, vague language, and assumed knowledge are the most common silent conversion killers.)
Is the pricing what you would expect for this type of offering? (Sticker shock — or the opposite suspicion that something is too cheap — can stop a sale before it starts.)
What do you like? What don't you like?
What's confusing? What's clear?
What would make you more likely to hire or buy from this business?
These open-ended responses are particularly revealing. When you give people a blank text field and ask what they like or don’t like, you'll learn things about your own business that years of being too close to it have hidden from you.
Business owners who go through an anonymous feedback process typically come away with insights in three categories:
1. Clarity gaps. Respondents often surface confusion about what a business actually does, who it's for, and what the next step is. These are fixable, but only once you know they exist.
2. Pricing perception. Is your pricing positioned the way you think it is? Does it read as premium, accessible, or confusing? Pricing psychology is real, and anonymous feedback can tell you whether your numbers are landing the way you intend.
3. Impression and trust signals. Does your site feel credible? Approachable? Trustworthy? These gut-level reactions happen in seconds and determine whether someone reaches out or clicks away. Knowing how you're actually perceived — not how you hope to be perceived — is powerful.
Fair warning: sometimes the feedback stings. It can be hard to for any business owner to hear that their descriptions are confusing, or that their pricing structure raises eyebrows, or that their favorite colors are not so appealing to most people after all.
But that discomfort is temporary. The cost of not knowing, in the form of lost leads, lost sales, and missed opportunities, is ongoing.
Austen Agency Anonymous Focus Groups
We offer Anonymous Focus Group surveys designed specifically for small businesses and growing brands that want real market feedback about their offerings and pricing.
Our surveys are structured to gather both targeted, specific feedback (yes/no questions) and qualitative insight (open-ended responses), giving you a complete picture of how your business is perceived by people who have no reason to tell you anything but the truth.
Then you get to decide what to do with the information. Should we make some changes to your site? Update pricing? Adjust some copy? Add a FAQ? There’s lots we can do with that information.
If you’re a current client on a Technical Support Plan, the cost of making these types of adjustments is already covered!
Investment: Starting at $325 for a standard anonymous online feedback survey. For current, active clients, it’s $255.
This includes survey design, distribution to a relevant respondent panel of up to 15 people who are offered compensation for their quality participation, and a summary report of findings with key themes highlighted.
If there are certain demographic targets, we can narrow the focus group by age range and gender.
Custom survey pricing is available for businesses with more complex offerings, multiple service lines, or wanting more participants.
Large Survey Service
If you want to conduct a larger, more quantitative survey, we’ll help set up your survey through our recommended mid-level research service provider, which has options starting at $500/survey for their smallest segment (plus our fee).
